SELECTED CASE STUDIES

Beyond the interface.

The thinking behind the work.

A selection of products I've helped shape, lead, and build — from early ideas to established platforms, combining product strategy, experience design, and systems thinking to solve real-world challenges.

Explore the work

VP OF DESIGN

Ninja / Designing growth into everyday commerce.

Designing through Ninja’s evolution from fast-growing Q-commerce into the multi-vertical platform that later became a $1.5B unicorn.

Q-COMMERCEGROWTHPRODUCT LEADERSHIP

PRODUCT & DESIGN LEAD

Patttrn / Turning an idea into a structured product foundation.

An AI-native product creation workspace that turns an idea into a structured product foundation — before you write a line of code.

AIPRODUCT CREATION0→1 PRODUCT STRATEGY

PRODUCT DESIGN CONSULTANT

Right Bite / Making healthy eating feel effortless.

Designing a flexible meal-plan experience that turns goals, preferences, scheduling, delivery, and hundreds of choices into something simple to understand and easy to control.

FOOD & WELLNESSPRODUCT STRATEGYSERVICE DESIGN

PRODUCT DESIGN LEAD · BRAND DIRECTION

Treasury / Evolving beyond digital gold.

Treasury was evolving beyond digital gold. I shaped that vision into a scalable product architecture, transaction system, brand, and end-to-end financial experience.

FINTECHPRODUCT STRATEGYDESIGN SYSTEM

BRAND & PRODUCT DESIGNER · PRODUCT STRATEGIST

Friddy / Making global checkout accessible through local payments.

Designing a financial ecosystem that connects digital assets, local payment methods, merchants, and liquidity providers through clear, secure, and trustworthy experiences.

FINTECHBRAND IDENTITYPRODUCT STRATEGY

BRAND & PRODUCT DESIGNER · EXPERIENCE STRATEGIST

VUZ / Making immersive video part of everyday entertainment.

Shaping an immersive entertainment experience that makes discovering, watching, and sharing premium 360° and XR stories feel immediate, intuitive, and human.

ENTERTAINMENTPRODUCT EXPERIENCEBRAND STRATEGY

PRODUCT DESIGN LEAD

Bolt Incentives Studio / Designing the system behind incentives.

A visual workspace for designing incentive flows across the Bolt ecosystem. Independent concept. Not an official Bolt product.

MOBILITYPRODUCT STRATEGYSYSTEM DESIGN